Taking your land-based casino brand online

| By contenteditor

As a growing number of European casino operators expand into igaming, this panel discussion brings together local experts to debate best practice.

GiG Logo

This expert panel, moderated by Tina Thakor-Rankin of 1710 Gaming, features Ben Clemes of Gaming Innovation Group, European Casino Association treasurer Thomas Schenk and Rank Group’s Jonathan Pettermides.

Watch on to see them discuss:

  • Focus on European trends: Creating financial sustainability and future-proofing business using a land-based and online model
  • Because they are branded, do land-based casinos have a head start when launching online? 
  • What gaming experiences can be transferred between land-based and online to strengthen conversion between the two?
  • Player acquisition and retention: Balancing the existing consumer base with attracting new online-only players  
  • Creating partnerships in the online and sports betting world to strengthen the online offer