Presenting the IR value proposition: Doni Taube, Resorts World Las Vegas

| By finlayeglinton

As Las Vegas emerges from the pandemic, competition amongst integrated resorts is hotting up as visitors return, as domestic and international travel resumes.

Doni Taube, senior vice president of international marketing at Resorts World Las Vegas, believes that whilst the property is newer to the scene than many of the established casinos, it has benefitted from taking time to assess the market as visitors return.

Taube stresses the importance of focusing on attracting a diverse range of players from different backgrounds, as well as providing strong loyalty incentives to attract new players.

And while competition for consumers is undoubtedly fiercer, Taube is clear that Las Vegas is open for business and customers are keen for that freedom and fantasy they’ve been missing.