ICE365 Live: Mario Ovcharov, Ultraplay

| By Robin Harrison

Ultraplay was an early mover in esports, and chief executive Mario Ovcharov believes this has positioned the supplier to take a leading role as the vertical develops.

Andy Marlor heads back to the Esports Arena to find out how an esports betting product differs from a traditional betting offering, and why it’s impossible for the gambling industry to ignore.

This piece was broadcast live from ICE London 2022, in the ICE365 Live studio.

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