How traditional sports are engaging with esports

| By contenteditor

Traditional sports organisations took interest in esports several years ago as a way to reach the next generation of fans where they play. Today, many sports teams around the world are taking esports into their organisations and the Covid-19 pandemic further accelerated that adoption.

See how this trend is unfolding around the world and what strategies lie behind sports teams’ embrace of esports, from a seasoned veteran who has worked in both industries.

Roger Quiles, founding partner, Quiles Law;
Dave Harris, managing director, Guinevere Capital

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