With access to a global database, Genting is now looking to take its experience of operating in multiple markets and apply it to Resorts World Las Vegas.
The operator can trial different products and solutions in one market, then if they prove successful, roll them out in others.
This has allowed it to pioneer the use of e-wallets in its Malaysia property, as well as the gamified loyalty programme on offer in Las Vegas.
The ultimate goal, according to VP of international marketing Doni Tabue, is to offer an experience “that will inspire the individual to say ‘wow, they know who I am’.”
Stowe Shoemaker, dean of Harrah College of Hospitality at UNLV, interviews:
Doni Taube, vice president of international marketing
Rick Hutchins, senior vice president of casino operations
Sandy Leonard, vice president of IT, project managem