Cutting through: Learning to live with marketing restrictions in Belgium
Belgium was among the first regulated markets in Europe to bring in major marketing restrictions for gambling, including a ban on bonuses that came into effect in 2020. Yet, by following a code endorsed by the country’s industry association BAGO, operators have been willing to go beyond the strict requirements handed down by law. Those in the market explain how they’ve learned to accept and adapt to the rules in place rather than work against them.
By Daniel O'Boyle
- Analysis
