LeoVegas completes Expekt acquisition, relaunches brand in Nordics
Online gaming operator LeoVegas has completed its acquisition of Expekt and set out plans to relaunch the sports betting brand in the Nordics region.
LeoVegas in March agreed a deal to purchase Expekt for €5.0m (£4.3m/$6.1m), in order to strengthen its brand portfolio in the sports betting sector, as well as expand its strategic growth opportunities within this segment.
Upon completing the acquisition, LeoVegas will now relaunch the new-look Expekt brand in markets across the Nordics, beginning with Sweden.
In connection with this, Expekt has been migrated to Rhino, LeoVegas’ proprietary technical platform (PAM). Following the migration of Royal Panda earlier in May, this means that all LeoVegas brands now run on the same technical platform.
“The timing couldn’t be better with the eventful years in sport that we have in front of us,” LeoVegas chief executive Gustaf Hagman said. “By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino.
“Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”
Completion of the deal comes after LeoVegas this week also reached an agreement with Caesars Entertainment to launch its online casino product in the state of New Jersey in the first half of 2022.
Subject to certification from the state’s Division of Gaming Enforcement, LeoVegas will launch its Rhino platform in New Jersey, with plans to later expand into other US states.