As part of the gaming group’s “next evolution”, they will be proactively promoting responsible gaming with customers through a set of comprehensive tools both in casinos and online.
The announcement follows MGM’s continued activity with gambling awareness initiatives, having joined the American Gaming Association (AGA) as official partners of its campaign, “Have A Game Plan – Bet Responsibly” in September last year.
This announcement also comes as MGM and BetMGM join the National Council on Problem Gambling in promoting US Problem Gambling Awareness Month throughout March.
MGM Resorts’ slot machines will now feature QR codes that offer responsible gaming information and educational materials from GameSense.
GameSense was first developed by the British Columbia Lottery Corporation (BCLC) and focuses on positive and proactive conversations with players on how to gamble responsibly. As part of GameSense’s integrations with MGM, employees will receive responsible gaming training which will see more than 180 employees certified across the US MGM rewards desks.
Adam Greenblatt, BetMGM CEO, said: “Our industry is expanding at a rapid rate as more markets legalise sports betting and we’re committed to growing the right way.
“It is important to empower and educate our customers, and the enhancements we’ve invested into GameSense within BetMGM provides the best information and guest services for players to bet responsibly.”
“As we enter our fifth year with GameSense, we remain focused on offering new and innovative resources to our guests, designed to increase responsible gaming awareness and to promote healthy play,” said MGM Resorts CEO and president, Bill Hornbuckle.
“GameSense remains an instrumental part of our guest service model and we’re confident that it has made and will continue to make a difference.”