ICE London to conduct focus groups for first time visitors
Clarion Gaming is to run a series of eight visitor focus groups during September to harness the opinion of people who attended ICE London for the first time earlier this year.
More than 200 ICE attendees have been invited to share their thoughts on the 2022 event, with findings from the study to be shared with the development, content and marketing teams in preparation for ICE 2023, which takes place from 7-9 February at the ExCeL in London.
Focus group sessions will run for 60 minutes, and each will have its own dedicated topic with participants selected based on a range of criteria including geography and specialist interest.
The eight topics that will be covered include gambling’s emerging markets, content and game development, payments, mature markets, North America, gambling industry start-ups, sports betting and adtech/martech.
“Industry professionals attend in-person events for a number of reasons but the events that are regarded as ‘must attend’ are those that deliver business solutions and, in the process, help enterprises of every size from start-ups to global brands to plan for the future,” Clarion Gaming managing director Stuart Hunter said.
“As part of this process we are providing a curated platform to listen to and learn from our stakeholders posing questions such as what markets should ICE focus on next in terms of bringing regulators and policy-makers to London.
“We want to explore additional ways in which we can deploy the ICE brand to help solve challenges in both new and mature markets, how we can help further support start-ups on their journey, what our research groups believe we should be showcasing in areas such as payments technology, cashless solutions, game content, sports betting, advertising, marketing and much more.
“We will also include some moderated questions on perceptions of the ICE brand and their experience as first-time attendees.”