Cherniak will also serve as an advisor to Parleh, calling on his experience as managing director of Don Best Sports, which was sold to Scientific Games in 2018.
Grove, who is a partner at Eilers and Krejcik Gaming, has made multiple investments in the sports betting and media sector across North America.
“The rise of open and regulated sports betting markets has created a once-in-a-generation disruption in the business of sports and media,“ said Mark Silver, founder of Parleh Media Group.
“Having Benjie and Chris, two highly-respected leaders in the sports betting industry, invest in Parleh Media Group and also helping us on our journey is validation that we’re on the right track.”
In addition to platforms Parleh and Parleh TV, the company will aim to create new sports verticals after the launch of Parleh TV Toronto in October.
Cherniak said: “The Parleh has launched at a pivotal time as the regulated Canadian market plans to open in the coming months.
“I see parallels between The Parleh’s journey to that of Don Best, and am thrilled to support the founders in expanding the business beyond Canada.”
Grove said he met Parleh’s founders soon after it launched, and quickly recognised how its brand of sports betting content could potentially fill a void for sports fans.
“Watching as they paired that potential with impressive execution across acquisitions and organic growth initiatives convinced me to back this management team,” he added.