PointsBet has agreed a deal to become the official sports betting partner of NBC Sports, while the operator has also set out plans to raise an additional Aus$300m (£165.1m/€184.4m/US$219.3m) in capital.
The five-year agreement with NBC Sports, under which PointsBet committed to a US$393m marketing spend, the operator will be incorporated in multi-platform gameday integrations across the eight NBC Sports Regional Networks in the US.
PointsBet will also become an official partner of the NBC Sports Predictor and integrate its content throughout the app, expanding the range of games on offer to users.
Exclusive PointsBet odds integrations will be incorporated into Rotoworld, NBC Sports’ fantasy and sports betting digital property, while PointsBet will also be integrated with NBC Sports’ Golfnow consumer golf brand.
PointsBet will become the exclusive provider of odds, props and trends for NBCSN and Golf Channel and their digital properties, as well as Peacock, NBCUniversal’s new streaming service, and NBC Sports Podcasts.
In addition, PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via the Telemundo Deportes and Telemundo broadcast stations.