Lottery betting operator Lottoland has launched its first charity lottery game in the UK in the form of Win-Win Charity Lotto.
The new game will help raise money for four charities, with 20p from every £1 being donated to The British Red Cross, Hospice UK, Keep Britain Tidy and The Marine Conservation Society.
Each bet on the Win-Win Charity Lotto will cost £1, with the jackpot to be fixed at £250,000 for every draw.
Both the game format and results will be based on the French Lotto, with draws to take place every Monday, Wednesday and Saturday. Five balls will be drawn out of a total of 49, with a further 10 bonus balls also set to feature.
“We are delighted to be able to launch our charity lotto betting game here in the UK and are delighted to have these four fantastic charities on board, all of whom support amazing causes,” Lottoland chief executive Nigel Birrell said.
“The whole team at Lottoland are excited to see the launch of the Win-Win Charity Lotto, it’s something we’ve been working on for some time and absolutely feels like the right step for the business.
“We believe we’ve found a good balance, as the respective charities will all appeal to a different audience and yet are all equally, immeasurably important in what they do.”
Mike Crossley, director of fundraising and marketing at The Marine Conservation Society, said the launch of the new lottery games comes at a time when charities of all kinds require additional support.
Crossley said: “At what is such a challenging time for charities across every sector, it’s fantastic to have the support of Lottoland. The money raised by players of Lottoland will be immensely valuable to our ongoing work fighting for our ocean, working towards a cleaner, better-protected, healthier future where both nature and people thrive.”