Damestani (pictured) – who first attended ICE in 2003 – will work closely with Clarion Gaming in the role to help ensure the show fits the needs of its stakeholders. The announcement comes amid preparations for the 2022 edition of ICE London, which takes place from 1 to 3 February.
“I came to the industry in 2003 at a time when UK gambling operators were lobbying for greater freedoms which were subsequently contained within the Gambling Act of 2005,” Damestani said.
“From the word go everyone who has been a part of the industry has also been part of the development of the ICE brand, which I have to say has evolved over the last two decades into a world class high spec event with an international attendance that’s unrivalled by any other gambling industry event held anywhere in the world.”
Ambassadeurs Group comprises a number of assets, including one of London’s most iconic properties, Les Ambassadeurs Club in Mayfair. It has been featured in films such as Dr No, the first on-screen incarnation of James Bond, and The Beatles’ A Hard Day’s Night.
Stuart Hunter, managing director responsible for ICE London said that Damestani’s contributions would help ensure Clarion delivers what people expect of the ICE brand.
“I’m delighted that Tracy has been able to accept our invitation to become an ICE London ambassador,” he said. “As former CEO of the National Casino Forum and vice-chair of the European Casino Association she knows the brand inside out and has experienced its development and growth over the last 20-years.
“Tracy defines the role of ‘critical friend’ and her contributions will help ensure that Clarion Gaming continues to serve as a progressive custodian of the brand.”
Damestani has worked in C-level roles in the gambling industry for more than a decade, including as the chief executive of the National Casino Forum. She explained that having lead the association, she valued the role of ICE in acting as a “rallying point” for every gaming verticals.
The show serves as a “shop window for all that is good about gaming”, she added.
“I believe the industry looks to ICE to speak out on pertinent issues and the brand has taken a leadership role in helping to address the key topics of the day and helping to change negative perceptions especially those around gender, equality and inclusion – which is why I am particularly proud to have been invited to become an ICE ambassador.”
Damestani becomes the second ICE ambassador, after Hippodrome Casino chief executive Simon Thomas.