Arena is an iSoftBet platform which includes a range of tools – such as free rounds, jackpots and tournaments – that can be applied to more than 8,000 games.
iSoftBet chief marketing officer Peter Nikashin said: “Arena is our new ‘space for entertainment’; it is the set of player engagement tools recently introduced by iSoftBet and something we are looking forward to showing at ICE.”
Nikashin, who was recently appointed to the role, expressed his excitement at returning to ICE after a two-year absence enforced by the Covid-19 pandemic.
Nikashin added: “ICE has always been the place to launch new products since it attracts a truly international audience of senior executives as well as many casino technology experts. It remains the number one global gaming event where the gaming world unites.
“Our brand strapline is ‘Serious Fun’ and to a large extent that’s what we will be showcasing at ICE. We will meet with our global partners, our clients and prospects in person, many for the first time and for others we have been looking forward to meeting again. Two years without ICE is a long time and the industry has been counting down the days until it comes together once again in London.”
iSoftBet recently obtained a distribution licence to operate in Greece, becoming the 20th regulated market within which the company entered.
ICE London will take place at the ExCeL London from 12-14 April.