Hawskwood named director of beBettor
Clive Hawkswood, former chief executive of the Remote Gambling Association (RGA) and current chair of Responsible Affiliates in iGaming (RAiG) has been appointed a non-executive director of responsible gambling solutions provider beBettor.
Hawkswood joins the beBettor board having ended a 14 year tenure leading the RGA in 2018. He then joined RAiG in May 2019, the new affiliate trade association founded by Better Collective, Oddschecker and the Racing Post.
“We are delighted to officially announce Clive joining beBettor’s board of directors,” beBettor chief executive Harry Cott said. We see his experience as the previous CEO of the RGA as invaluable, understanding the concerns of the industry whilst delivering on consumer protection initiatives such as Gamstop.
“His knowledge and guidance will be key to us fulfilling our ambitions in helping shape the future of sustainable gambling.”
This would help ensure its solutions, such as its Affordability Check product, can be successfully rolled out by operators, it said.
Affordability Check is an automated solution that helps gaming businesses tailor interactions to individuals’ circumstances, and ensure players do not spend beyond their means. It also identifies those most at risk, such as individuals on bankruptcy or insolvency registers.
BeBettor is also developing a single customer view platform, giving operators and regulators insight into customer activity across all brands and products. It is cooperating with the GB Gambling Commission on the project, and the supplier noted that Hawkswood’s experience in facilitating cross-sector collaboration would aid these efforts.
Commenting on his appointment, Hawkswood said: “beBettor’s innovative approach to affordability has provided a new, scalable solution that allows operators to understand more about their entire customer base.
“Whilst their vision for the single customer view shows an exciting future for the industry that will ultimately benefit and protect the player in ways that were not previously possible.”