GVC has promoted Grainne Hurst from director of responsible gambling to the newly created role of corporate affairs director.
GVC said that Hurst will “build on the group’s ambition to lead the industry on responsible gambling and develop relationships with the media and external partners” in the new role.
“Ensuring that GVC continues to lead the way in safer gambling, corporate social responsibility and regulatory affairs, has never been so important,” Hurst said.
“I am delighted to be joining the talented management team at GVC, following my maternity leave as well as working with our industry and charitable partners to deliver a successful, sustainable and socially responsible business.”
Hurst had served as director of responsible gambling at GVC since the business acquired Ladbrokes Coral – where she had been the operator’s leading parliamentary liaison – since March 2017.
Prior to this role at Ladbrokes Coral, Hurst had served as a government special advisor and in a range of communications roles at FTSE 100 companies including supermarket giant ASDA.
GVC chief executive Kenny Alexander said Hurst had been a great success in her role as director of responsible gambling and that he was pleased to be able to promote a candidate from within GVC to the new role.
“Grainne brings a wealth of experience to this new position, both within GVC where she has spearheaded our Changing for the Bettor safer gambling campaign, and from previous communications roles,” Alexander said. “I am delighted to be promoting from within GVC, after an extensive external search, which proves we have the existing talent and expertise to develop our leadership team.
“I look forward to welcoming Grainne back from maternity leave next month”.