Jimenez has amassed significant experience within the industry, having held senior roles at businesses including event organizer GAT EXPO and software suppliers Join Games and Spinola Gaming. He also held director roles at magazines Apuesta Colombia and Sector de Juego Panamá.
He is expected to liaise with EvenBet’s new and existing partners within the Colombian market – one of the biggest regulated markets in the Latin American region.
EvenBet CEO Dmitry Starostenkov said: “We’re thrilled Manuel is joining the EvenBet team. His experience and contacts in Colombia and Latin America are exceptional. We’re sure he’ll be a true asset to both EvenBet and all our clients, as we bid to broaden our global footprint.
“He’s a brilliant strategic thinker and is exactly what we need in the region to take our business to the next level.”
Jimenez himself added: “My family’s business was lottery distribution when I was growing up so I’ve always been close to the industry, but poker is definitely one of my passions. As a result, working with EvenBet will be very exciting.
“Having the certification of the online poker platform for Colombia facilitates decision-making by our clients throughout the Latin American region, where we have solid relationships achieved by years of successful commercial development in the igaming space.”