Elys scores B2C sportsbook deal with Lottomatica

| By Robert Fletcher
Interactive gaming and sports betting technology business Elys Game Technology has agreed a new sportsbook partnership with Lottomatica.

Under the deal, Elys will licence a customised sportsbook platform for Lottomatica for its B2C activities, with a core focus on the North American market.

Elys said it expects to secure land-based licence rights through an ancillary agreement that will expand its land-based distribution in the Italian market, ahead of anticipated licence renewals in the market. 

In addition, Elys said it plans to submit its land-based technology for certification to Italy’s regulator for land-based operations in the country.

“We are very pleased to have reached the Agreements with Lottomatica allowing Elys to accelerate its digital and mobile channel development for Canadian and US markets,” Elys executive chairman Michele Ciavarella said. 

“This milestone relationship for Elys is the outcome of our investments in technology and human capital specialising in B2C intelligence facing sports bettors in the robust Italian market as well as the integration of dedicated bookmaking experience in the highly competitive and fast-growing US market with the US Bookmaking acquisition

“Collectively, the agreements, along with our prior deployments, establish Elys as a fully regulated omni-channel solution for both land-based and mobile operators seeking a proven, end-to-end sportsbook solution.”

Lottomatica previously operated as the Italian B2C division of IGT, but was last year sold to Apollo Global for a total consideration of €950m (£793m/$1.04bn).

The partnership comes after Elys last month forecast a 22% year-on-year rise in revenue for 2021. Subject to final audit verification, Elys said full-year revenue is on track to reach $45.5m for the 12 months to 31 December 2021, up from $37.3m in the previous financial year.

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