Caesars revamps customer rewards programme

| By Daniel O'Boyle
Caesars Entertainment has announced a number of changes to its Caesars Rewards Visa programme, with the aim of allowing customers to earn more points and exclusive rewards.

Operated in partnership with Bread Financial, new and existing Caesars Rewards members will continue to earn Reward Credits with each purchase using their Caesars Rewards Visa card, but also now raise their Tier Status at the same time. 

Members can use Reward Credits on casino play, dining, travel and entertainment at more than 50 Caesars Rewards destinations, as well as for free-play and sports bets on the new Caesars Sportsbook and Casino app. 

The expanded program will also allow them to earn “Tier Credits” that accumulate and unlock higher status levels and benefits through the Caesars Rewards program. All new and current Caesars Rewards Visa cardholders will automatically be eligible to earn Reward Credits and Tier Credits.

All Caesars Rewards Visa cardholders can receive 2,500 Tier Credits and a Platinum status upgrade upon card activation with first purchase outside of a Caesars Rewards destination. 

Cardholders will also gain 10,000 Reward Credits and 2,500 Tier Credits with $1,000 spent within the first 90 days outside of a Caesars Rewards destination, as well as a further 5,000 Tier Credits with a $5,000 annual spend.

Members can also earn five times the Reward Credits for every dollar spent at Caesars Rewards destinations and two times the Reward Credits for each dollar spent on restaurants, travel and entertainment outside of Caesars Entertainment.

The Tier Credit levels within the programme are named Gold, Platinum, Diamond, Diamond Plus, Diamond Elite and Seven Stars. 

Gold-level members receive benefits such as a free bet during their birthday month through Caesars Sportsbook, free or discounted hotel stays, one free night in Las Vegas, Atlantic City, Lake Tahoe or Reno for every 5,000 Tier Credits earned, and the ability to earn and redeem Reward Credits.

Platinum benefits include complimentary valet and self-parking at participating destinations, a monthly $10 Caesars Sportsbook free bet, free or discounted hotel stays, discounts at casino gift shops, and a complimentary stay at Atlantis, Paradise Island in The Bahamas.

Diamond members do not need to pay resort fees on any hotel stay, while they receive monthly $20 Caesars Sportsbook free bet, $100 celebration dinner, and have access to priority lines at hotel check-in, restaurants, casino cages and the Caesars Rewards Center.

For Diamond Plus members, they benefit from complimentary access to VIP Laurel Lounge and a monthly $30 free bet through Caesars Sportsbook, while Diamond Elite members receive $600 airfare credit on flights to Las Vegas and a $75 free bet each month at Caesars Sportsbook.

Top-level Seven Stars receive invitations to Seven Star Signature Events, a $500 celebration dinner, a monthly $150 free bet at Caesars Sportsbook, companion card, free upgrade to best available room at check-in, an annual retreat to any Caesars Rewards destination with airfare up to $1,200 round trip as well as $500 dining folio, and a Congratulatory Voyage with Norwegian Cruise Line.

“Caesars Rewards is the largest loyalty program in the industry, and we continue to challenge ourselves to find new ways to reward our members and help get them the best offers and rewards in the business,” Caesars’ chief marketing officer Josh Jones said. 

“We are thrilled that, with the help of our partner Bread Financial, our Caesars Rewards members now have even more opportunities to unlock the experiences and service that only Caesars Rewards can provide.”

  • Regions:
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