The supplier said that the platform’s feature of gathering data from individual users’ play means operators can offer a customised betting experience and targeted gaming experiences for players.
“We are enthused that we have been certified in the United Kingdom and are now able to start operations there.” Dima Reiderman, chief operating officer at BtoBet, said.
“Our cutting-edge features will allow operators to offer their players a brand-new experience. I am positive that our sportsbook platform will be met with long-term market success. The United Kingdom is an extremely competitive landscape and we are ready to be part of it.”
Britain is the latest addition to the compliant territories BtoBet’s sportsbook is available in, joining countries such as Argentina, Sierra Leone and Poland.
In October 2020 BtoBet was acquired by Aspire Global for €20m (£18.3m/$23.6m). The deal consists of €15m in cash at the closing of the deal, then a further €5m more twelve months after the deal closes.
At the time, Aspire chief executive Tsachi Maimon highlighted BtoBet’s sports betting platform as a key reason why his business made the deal.