The affiliate programme launch will see Luckbox use the Income Access platform, offering reporting features which allow it to make data-based marketing decisions, the operator said.
Luckbox will also use the Income Access Network, providing access to advertising partners and content marketing support.
Alongside its core product offering, the operator said that affiliates will promote a variety of player promotions, including event-specific free bets, combo bet cashback offers and other initiatives to attract new players and encourage customer loyalty.
“We are delighted to formally launch our affiliate programme and know that the Income Access platform will introduce Luckbox to thousands of players,” said Quentin Martin, chief executive of Luckbox.
“Affiliate marketing is a proven, cost-effective channel in the igaming industry and, as a leading name in the esports betting industry, we will work to ensure our affiliate programme is also the best in the business, both for our partners and our players.”
Tara Wilson, chief operating officer at Income Access, added: “We’ve been eagerly anticipating the launch of the Luckbox affiliate programme and are excited to see our platform and full suite of services drive the brand’s growth.”
“By bringing together our comprehensive affiliate solution with Luckbox’s array of exciting products, we know this partnership is poised for long-term success.”
The launch of Luckbox’s affiliate programme comes after the operator recently integrated Paysafe’s Skrill and Neteller payment solutions to its platform.
Earlier this month, Luckbox completed an upsized and oversubscribed private placement of special warrants, providing it with aggregate gross proceedings of around CAD$17.8m (£10.3m/€11.9m/$14.2m).
The operator has been providing traditional sports betting alongside its esports offering since February, after adding a range of live sports through a partnership with B2B supplier EveryMatrix.