The iGB Affiliate Conference series will include 13 streams and feature sessions dedicated to key areas such as the 2022 Fifa World Cup, social media branding and design, mobile marketing in the US, responsible gambling, casino live streaming and best compliance practice.
Other topics will include geo/vertical market segmentation, international digital marketing and localisation, App Store optimisation and SEO disasters, as well as a panel dedicated to the development of the affiliate sector in the US market.
Among the speakers scheduled to take part in the series are Erica Anderson, director of marketing at Income Access; Joshua Pizzie, director of commercial for Better Collective; Cristina Niculae, chief executive of Interactive Gaming Group; and James Kelly, search marketing director for Blueclaw.
Other speakers include Steve Lee, creative director of Digital Footprints; Kasper Szymanski, founder of SearchBrothers.com; Martin Calvert, marketing director at ics-digital LLP; Oscar Karlsten, chief operating office for Raketech; and Corey Padveen, a partner at t2 Marketing International.
Visitors will also hear from Ryan Henderson, head of affiliates at Kindred Group; Allan Stone, chief executive of Intelitics; and Dom Celica, search marketing director at Blueclaw.
“There are all business-centric issues and the content has been curated to leave delegates better equipped to maximise on the opportunities whether they be how to develop search-focussed strategies to capitalise on the flurry of activity driven by major sporting events such as the 2022 Fifa World Cup or the rise of mobile betting in the United States and how to market to multiple states following guidelines and regulatory requirements across regional borders,” iGB brand portfolio director Naomi Barton said.
“We will also be exploring the new set of best practice standards developed by the industry for the industry with the aim of optimising business opportunities, reducing costs, improving transparency and building trust between affiliates and operators.
“The stream, introduced by Oscar Karlsten, chief operating officer at Raketech, will provide an opportunity to hear from representatives of the affiliate companies behind the standard, the affiliate software providers that helped create it, and an operator which supports it.”
The iGB Affiliate Conference will form part of the wider iGB Affiliate London conference, which will return next month after a two-year absence due to the pandemic. This year’s show will be 28% larger than the most recent edition, with 160 exhibitors due to appear at the ExCeL in London from 13-14 April.
“The level of investment we are seeing for April’s iGB Affiliate London indicates that the sector is in a strong growth phase,” Barton said.
“The shows that we ran last September in Amsterdam were really well-received by the igaming and affiliate communities. The success of those events and, in particular, the business that they generated after what was a two-year absence for igaming events, has led to many of those new-to-market companies looking ahead to iGB Affiliate London as their next key event touchpoint and signing up to participate.
“What this means for attendees, is that they will meet and network with many new faces with new business and lead generation opportunities to explore.”
iGB Affiliate London will take place from 13-14 April 2022, alongside ICE London, the world’s largest B2B gaming industry show, which runs from 12-14 April.