NB: Due to the use of the current exchange rate (updated at the end of each quarter), historical data May change slightly from quarter to quarter.
H2 estimates that land-based casino gross revenue is set to reach €143.7bn by 2026, a 60.0% improvement from 2021 estimates, and a compound annual growth rate (CAGR) of 9.9%. This suggests that the channel will hit a new revenue high of €128.4bn in 2022, the growing steadily in the following years.
The US market remains the biggest region for land-based casinos, in terms of revenue. With Macau’s recovery moving slowly, the US is projected to account for an estimated 65.0% of revenue in 2021. The US market share is expected to decline to 53.0% by 2026, though, by which time Asia and the Middle East will account for 34.1% of global casino revenue.
However, Macau still remains the largest single casino market, accounting for 13.0% of revenue in 2021, according to H2’s estimates. This looks set to only grow going forward, rising to a 23.6% share by 2026. While Nevada will see its own share increase to a projected 9.6% of revenue this year, but it is set to account for 6.4% of casino revenue in five years’ time.
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H2 Gambling Capital is the gambling industry’s leading consulting, market intelligence and data team. The company has a track record of 15 years focused on the global gambling industry, its projections have been influential in shaping legislators’ and investors’ views of the gambling sector across the globe.