Presenting the IR value proposition: Chris Wieners, Hogo Digital

| By finlayeglinton

As the role of the junket model becomes uncertain in Macau, integrated resorts within the SAR should be clear on who they are marketing to, and what services they are advertising.

Chris Wieners, managing partner of Hogo Digital sees recent clampdowns on junket operations as inevitable, as Macau moves away from its heavy reliance on VIP customers.

While he does not see the junket model as dead necessarily, Weiners advocates for properties developing a more sustainable approach to marketing. This could focus on non-gaming amenities and heritage sites, as well as engaging consumers in other markets across Asia to visit Macau, for example