LatAm markets beyond the big two: Looking at Peru
The excitement at new opportunities in Latin America was palpable at ICE London, and the studio featured a full stream of region-specific content, starting with Peru.
Peru is in the process of regulating online gaming, and as CEO of one of the country's established operators in Apuesta Total, Gonzalo Perez was on hand provide unique insights into the market for ICE365 Live viewers.
He outlines what steps remain before a fully regulated igaming market can open, and shares some of his experience of what is required to run a successful Peruvian business.