ICE London is back

| By Ben Murray-Watson
ICE London returns this week at ExCeL London, more than two years since the event was last held.

On Tuesday, the exhibition opens with hundreds of suppliers showing off their very best and world leading products.

Aside from the latest technology in the gaming industry, the event will also feature an eSports arena where newly formed pro Apex Legends team, Vexed, will be taking on players online across the globe. Unlike CS:GO two years ago, this year will be much more focused on free eSports betting in person on the show floor, placing chips on everything from first blood to most kills.

Other highlights across the EXPO include the Consumer Protection Zone with panels across the week, the Ampersand Assembly which is a free-to-join research and knowledge-sharing initiative for the global gaming industry and ESG and Diversity and Inclusion Day on Tuesday, which is celebrating women in gaming.

Finally, returning for yet another exciting and innovative year, Pitch Ice is bigger than ever with 14 gaming entrepreneurs showcasing their companies, solutions and innovative approaches. Not only will they be presenting on the Pitch ICE stage on Tuesday, but they will also be exhibiting within the Pitch ICE area throughout the three days of the show.

All of this will be covered by the ICE 365 TV team which, for the first year, has its own studio to cover all of the action as it happens.

ICE London 2022 runs from 11 to 14 April at ExCel London, with the main exhibition area opening on Tuesday 12 April.

As well as the exhibition itself, the event includes panels, speeches and masterclasses as part of ICE Vox. On Monday, the World Regulatory Briefing and International Casino Conference will be held, followed by a series of masterclasses on industry hot topics.

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