The new lounge will be hosting odds for a mix of college and professional games, including football, baseball, hockey, basketball, golf, tennis, horse racing, soccer, boxing and motorsports.
It will be the first sports lounge of this style, with cinematic screens, sound systems, heated leather recliners, wifi and individual tables for customers to use when betting on Michigan sporting events.
Under the terms of the agreement, the Emagine Sports Lounge will be rebranded Caesars Sportsbook Lounge Powered by Emagine.
“We are excited about this partnership with Emagine Entertainment and applaud their ingenuity in creating a sports lounge in a movie theatre,” said Eric Hession, co-president of Caesars Digital.
“This concept should provide an exciting environment for people to enjoy a televised sporting event and for us to connect with new customers while also rewarding our existing loyal customer base.”
“Our commitment to building innovative entertainment experiences for our guests led us to the creation of the sports lounge at Emagine Royal Oak,” said Anthony LaVerde, CEO of Emagine Entertainment.
“Partnering with Caesars is a major milestone in our ongoing commitment to being the most innovative theatre chain in the country.”
Rouge Partnership Strategies, based in south-east Michigan, facilitated the agreement between Emagine and Caesars Sportsbook and will see entry to the lounge open this month.
Rouge co-founder Zach Wagner added: “This partnership is transformative for two industries: movie theatres and mobile sports betting. The vision of Emagine Entertainment to create such a unique and authentic sportsbook style experience for their loyal patrons is 100% on-brand with their industry leadership over the past 25 years.
“It is no surprise that another industry leader, Caesars Sportsbook, recognised and joined in this opportunity to connect with sports betting fans in their preferred viewing environment.”
Entry is free and available during normal operating hours on a first-come-first-served basis for individuals 21 years and older.