Integrated resorts operator and developer Las Vegas Sands has invested an undisclosed sum in sports betting integrity monitor US Integrity.
While the terms of the investment have not been disclosed, US Integrity said the operator’s backing would allow it to continue developing its regulatory technology platform.
This tracks betting activity, allowing the supplier to flag suspicious activity and for teams, leagues bookmakers and regulators to investigate and intervene where necessary.
“US Integrity’s mission is to help grow the legal, regulated sports betting market by providing solutions that ensure sports betting integrity in every play, every game, and every sport,” its chief executive, Matthew Holt, said.
“The strategic investment from Sands will help us expand our capabilities and develop new innovative products and services to bring transparency and peace of mind to our growing list of clients.”
The supplier already works with a number of leagues, including the National Basketball Association, the college competition organisers the West Coast Conference and Big Sky Conference. It has also partnered with operators including PlayUp, Michigan’s FireKeepers Casino and Betfred.