Caesars to “dramatically curtail” media presence following ad-heavy 2021
| By Marese O'Hagan
Caesars has confirmed that it will “dramatically” cut back its marketing spend throughout the US in its full year 2021 and fourth quarter results investors call.
Caesars reported growth in each of its sectors for the full year, with revenue rising 168.7% to $9.57bn (£7.02bn/€8.43bn). Fourth quarter revenue was $2.59bn.
In speaking about the company’s digital segment, Tom Reeg, CEO of Caesars, spoke of the impact of the company’s acquisitions last year.