Scientific Games unveils new SG Digital business

Scientific Games has launched SG Digital, a new division that will incorporate the existing portfolio of SG Interactive with those of newly acquired NYX Gaming Group.

Unveiled at ICE Totally Gaming this week, Scientific Games said that SG Digital will serve as the “most diverse supplier of digital gaming and sports betting technology and content in the industry”.

SG Digital will work with products from in-house development studios including Bally, Barcrest, NextGen and WMS Gaming, as well as leverage the combined company’s product offerings such as the SG Universe online solution for land-based casinos and the OpenBet sports betting solution.

The SG Digital workforce will amount to over 1,500 members of staff across 34 offices around the world, while the new business will boast in excess of 200 customers, more than 2,000 games and 40 licences worldwide.

Matt Davey, previously chief executive of NYX Gaming Group, will head up the new division as group chief executive, while Jason Walbridge will take on the role of chief operating officer.

Kevin Sheehan, president and chief executive of Scientific Games, said: “The creation of SG Digital marks the beginning of an exciting and defining new era for Scientific Games and underlines the company's continued ambition and dedication to provide the industry with the very best content, technology and digital products.

“Our vision is to be the world's leading supplier of digital gaming, sports and ilottery solutions.

“With an array of innovative brands, unique products, market leading services and a pool of highly talented colleagues, SG Digital will allow the business to focus on delivering an even stronger proposition to our customers while creating further opportunities to accelerate growth in this constantly evolving and dynamic sector.”

Also speaking about the SG Digital, Davey said: “The acquisition and subsequent creation of a leader in the digital space is a natural strategic fit, and it's a privilege to be tasked with leading and shaping the next stage of this unique journey.”

Davey expanded on these comments at a launch event at ICE Totally Gaming yesterday (Tuesday).

Related article: SG Digital sets sights on US sports betting and ilottery