Bally’s acquires UK-based creative agency Degree 53
Bally’s Corporation announced it has acquired Degree 53, a British creative agency excels at website and mobile app development for online gaming and sports betting operators.
Bally’s Corporation expects the acquisition of Degree 53 to advance the company’s various online offerings and help to integrate numerous Bally’s mobile platforms. Degree 53 has a staff of 54 in Manchester, comprising design and technical experts. The team will continue to work out of Degree 53’s Manchester studio.
Adi Dhandhania, chief operating officer for North America at Bally’s Interactive, the Company’s digital division, said, “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”