Better Collective enters Romania with PariuriX deal
Better Collective has expanded its service offering into the Romanian market by obtaining an affiliate licence in the country and completing the acquisition of national operator PariuriX
Better Collective has expanded its service offering into the Romanian market by obtaining an affiliate licence in the country and completing the acquisition of national operator PariuriX.
The new Romanian affiliate licence will enable Better Collective to operate in the country, which recently introduce a regulated online gambling market.
Better Collective, a betting data specialist and owner of SmartBets, will now have support from PariuriX, an online gambling operator that predominantly focuses on sports betting.
“With the acquisition of PariuriX, Better Collective immediately becomes a leading sports betting affiliate in Romania; adding another regulated market to the portfolio of the company is an important strategic step,” Better Collective’s head of M&A Michal Kopec said.
“We are very happy that we are taking over a well-established and recognised brand.”
Marius Cădar, owner and founder of PariuriX, added: “I started PariuriX more than 10 years ago as I wanted to build a community of professional punters that would work together to choose the best bets we can place daily.
“Over the years we managed to create a team of knowledgeable tipsters with a strong reputation.
“We now have an intricate knowledge base, which includes posts about betting, casino, and poker; our forum offers the best support for punters.”
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