PMU enters Senegal with National Lottery deal
French horse racing operator Pari Mutuel Urbain (PMU) has entered Senegal through a partnership with the country’s National Lottery (Lonase).
The omnichannel partnership will allow customers to place bets on horse races offered through PMU, with the same payouts as PMU customers receive in France.
PMU’s betting platform in Senegal will be powered by online sportsbook and technology provider Honoré Gaming, which PMU has extended its existing partnership with.
Honoré Gaming allows operators to target French-speaking countries in Africa through its sportsbook solutions.
“We are delighted to be extending our existing partnership with PMU to facilitate its agreement with Lonase and to allow bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France,” said Christophe Casavova, chief operating officer at Honoré Gaming. “Africa is one of the fastest-growing online betting markets in the world and we have helped operators enter French-speaking markets and quickly establish their brands by delivering a superior player experience.
“Now we can do this with PMU in Senegal in partnership with Lonase.”