Elys given green light for Atlantic City sportsbook
Elys Game Technology has received approval for the operation of a sportsbook in Atlantic City, in conjunction with Ocean Casino Resort and Bookmakers Company.
The New Jersey Division of Gaming Enforcement (NJDGE) bestowed its approval for a term of six months from the date of the order - 25 February 2022. The order is subject to the continued approval of all product submissions by the NJDGE’s Technical Service Bureau.
Elys expects to be accepting sports betting transactions in a temporary lounge at Ocean's resort from 1pm today.
John Salerno, Elys' director of operations of USBookmaking, said: “Atlantic City is one of the top sports betting and resort destinations in the country and Ocean is one of the most prestigious properties in the area.”
“We are delighted to begin our commercial partnership today with Ocean and their professional leadership and operational teams, and we also look forward to bringing new and unique sports betting products and services to New Jersey players.”
Elys first submitted its proposal to the NJDGE back in January.
Michele Ciavarella, executive chairman of Elys added: “We are very proud of our engineering and deployment teams at Odissea and USBookmaking for developing and delivering the new sportsbook platform at Ocean on-time while meeting the rigorous standards of the NJDGE Technical Service Bureau.
“We plan to continue to work closely with the NJDGE in expanding our operational footprint and product diversification and believe that the soft launch today at Ocean is a key inflection point for our expansion in North America and a key component of our growth strategy within other casinos and partnerships with small businesses, as well as further development of the Company’s mobile platforms in 2022.”