BetMakers signs racing and betting solutions deal with Royal Sabah
BetMakers has signed a deal with the Royal Sabah Turf Club, which will see the company provide a new tote betting system and content management services to the Tambalang Race Course and associated off-course betting network in Malaysia.
BetMakers will utilise its Global Tote and Global Racing Network systems to meet the terms of the deal.
The five-year agreement will see Global Tote upgrade Royal Sabah's current tote system to the Quantum Tote solution.
The Quantum Tote solution will be deployed as a software as a service solution and will give Royal Sabah the technical capabilities to distribute races to any racetrack or licensed operator globally.
However, BetMakers will have the global distribution rights to Royal Sabah races within tote and fixed-odds markets.
BetMakers acquired the Global Tote division from Sportech in June 2021.
“Global Tote is very pleased to extend and grow our partnership with Royal Sabah Turf Club,” said Lance Ku, director of sales and business development Asia for BetMakers' Global Tote division. “The Global Tote solution offers advanced capabilities and features that will help them deliver a fantastic customer experience.
“Combined with Global Racing Network’s professional content management solution, Royal Sabah has a powerful route by which to pursue opportunities for growth.”
Datuk Peter Chin, chairman of Royal Sabah Turf Club, added: “We have been very pleased with the services we receive from Global Tote. Having the ability to turn to BetMakers for both our betting technologies and services, as well as for content distribution management, offers Royal Sabah Turf Club the most efficient, effective means by which to reach new markets for our racing, new content for our customers, and new revenue streams.”