BGT founder to head up Playtech Sports division as CEO

Playtech has appointed Armin Sageder, founder of sports betting software and solutions supplier BGT, as chief executive of its Playtech Sports arm. Sageder, whose company was acquired by Playtech in July of this year, will now assume responsibility for all companies under the Playtech Sports umbrella, comprising BGT, Geneity, Mobenga, Unilogic and Playtech’s internal Sports Trading team. Based in Cyprus and reporting directly to Playtech chief executive Mor Weizer, Sageder will oversee business and customer relations, as well as establish and lead a team to manage the division. “When combining the BGT team spirit together with the extensive knowhow and knowledge of all the great talent that exists across Playtech, we have the opportunity to create a powerhouse for the benefit of our clients and their customers,” Sageder said. “By doing so we will continue to invest in our platforms, products, offering and services and will truly enhance customers' betting experience and maximise the benefits for our licensees. “Furthermore, we will continue to provide operators with the expertise and capabilities they expect from Playtech and BGT as well as the relevant tools in order to allow them to differentiate their customer propositions and achieve their strategic goals.” Weizer added: “I am delighted that Armin has accepted this role and I strongly believe he is the best person to take our sports offering to the next level together with the talent we have internally. “Playtech BGT Sports will provide leading sports betting operators with best-in-class platforms and products as we well as a series of unique omni-channel solutions that we believe will continue to revolutionise retail and online betting businesses alike.” Related article: Playtech seeks SSBT growth through BGT acquisition