Clarion Gaming strikes esports partnership with Abios

Abios will also produce educational content related to the relationship between esports and betting, including topics such as match fixing and esports integrity.

Clarion Gaming's head of esports William Harding said: “The interest in esports is growing at an exponential rate among our community of stakeholders and it’s vital that we provide them with a curated insight to the esports betting space as well as the tools they need to explore and develop business opportunities.

“We are fortunate to be able to draw on the breadth and depth of knowledge that Abios has within the esports betting sector. Abios can provide a range of unique services and software applications that will greatly enrich the visitor experience whether that’s to ICE365.com, iGB or to our in-person events: iGB Live! and ICE London. Abios represents a perfect partner for our brands.”

Abios CEO Oskar Froberg added: “Clarion Gaming, courtesy of its digital and in-person events, has an admirable track record of providing the igaming industry with thought-leading content and I would argue that ICE is the most widely recognised exhibition in our industry.

“As an official data partner we are delighted to support, enrich and add value to the ICE365 and iGB esports content and I look forward to progressing what is an exciting partnership.”

Clarion Gaming completed the first part of the digital overhaul of its ICE brand earlier this month, with the launch of ICE365.com to follow in the near future. Last week, Clarion announced it had also partnered with Esports Charts to launch a new esports betting calendar.

The calendar will let readers see a month-by-month list of upcoming tournaments, which may be filtered to only include those with a “significant betting impact”, giving the betting industry an insight into the scope and scale of esports events.