Social media: building and maintaining a loyal community of fans

iGaming brands should not underestimate the power of culture-based content to build trust and engagement. Consumers want to get to know the people behind the brand.

This filmed session, from iGB Affiliate Amsterdam in September, looks at the benefits of building your social media strategy around a community of players.

From the power of social interactions to build brand trust through to the importance of channel selection, content planning and examples of what igaming brands are doing well – and not so well – Digital Footprints managing director Sharon McFarlane provides actionable insights on driving engagement and revenue via a social community rather than using paid traffic.