ICE365 Live: Mario Ovcharov, Ultraplay
Ultraplay was an early mover in esports, and chief executive Mario Ovcharov believes this has positioned the supplier to take a leading role as the vertical develops.
Ultraplay was an early mover in esports, and chief executive Mario Ovcharov believes this has positioned the supplier to take a leading role as the vertical develops.
Andy Marlor heads back to the Esports Arena to find out how an esports betting product differs from a traditional betting offering, and why it's impossible for the gambling industry to ignore.
This piece was broadcast live from ICE London 2022, in the ICE365 Live studio.