Betradar and DOJO Madness target esports market
Betradar has joined forces with esports big data startup DOJO Madness to offer live-odds services to online and offline esports competitions.
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Betradar has joined forces with esports big data startup DOJO Madness to offer live-odds services to online and offline esports competitions. DOJO will utilise models composed from the analysis of over 450,000 rounds and 18 million individual data points to generate real-time probabilities for both pre-match and live betting events, with Betradar to provide clients with a live betting offering. Betradar will leverage DOJO’s API to offer betting events for all Tier 1 esports games, such as ‘CS:GO’, ‘Dota 2’ and ‘League of Legends’. “Our core competency at DOJO is collecting and interpreting esports game data,” DOJO chief executive Jens Hilgers said. “Bringing our big data expertise into the esports betting industry was a natural fit, and partnering with Betradar is a fantastic opportunity for us.” James Watson, head of esports at Betradar, added: “Across all esports, the complexity of the games and the huge volume of data that needs to be captured and processed makes it much more challenging to model than traditional sports. “With the closing of skins betting sites the timing now seems right to bring our live solutions to market to enable traditional bookmakers to meet the demands of the esports community.” Related article: OPAP enhances live betting with Betradar