IGT strikes Arizona betting deal with Cliff Castle Casino
International Game Technology (IGT) has announced a multi-year partnership with Cliff Castle Casino in Arizona.
The deal will see IGT’s PlaySports technology and trading advisory services used to power Cliff Castle Casino’s sportsbook, allowing bettors to place both pre-match and in-game wagers. This will be done over the counter or at Cliff Castle’s self-service kiosks.
“We believe adding sports betting to Cliff Castle Casino’s existing entertainment offering will enable us to attract new patrons, extend and enhance our guests’ visits and help us stay competitive in Arizona’s rapidly growing sports betting market,” said Aaron Moss, general manager of Cliff Castle Casino.
“Cliff Castle Casino looks forward to introducing our guests and local sports fans to the excitement and quality of an IGT-powered sportsbook.”
Arizona officially launched its sports betting market in September, after House Bill 2772 was approved in May.
The launch was uncertain, however, due to a legal challenge by the Yavapai Prescott Indian tribe. The tribe attempted to void the amended gaming compact with a lawsuit, which the Tonto Apache and Quechan tribes of Arizona tried to block.
“Cliff Castle Casino can be confident in the reliability and scalability of IGT PlaySports technology, and in the abilities of our skilled trading advisory services team to help them maximize the opportunity,” said Joe Asher, IGT's president of sports betting.
“Arizona is an exciting sports betting market and we’re pleased to see IGT’s long-time customer, Cliff Castle Casino, be a part of this growth opportunity.”
Since the market’s launch several operators have debuted in the state, including Rush Street Interactive, BetMGM and Kambi.