The Hub was formerly known as the Bingo Pavilion, but the new branding reflects a partnership between Clarion and the Bingo Association, with branding inspired by the trade body’s logo.
“ICE London is known for meeting the business needs of every gaming vertical and I am delighted to unveil the new identity for the Hub which has been created in collaboration with the Bingo Association and draws on the unique characteristics of the Bingo Association logo,” Clarion Gaming managing director Stuart Hunter said.
“We aim to work with all of our stakeholders in the broadly-based ICE community to deliver an event that works for them and I am extremely grateful to Bingo Association chief executive Miles Baron and his team for helping us to deliver a presence that meets the needs of this important sector.”
The pavilion will offer a home for suppliers such as Cowells Arrow, ECM Systems, Edward Thompson, Leisure Electronics, NRM, Shipley Creative and Wexel Gaming.
“Brick-and-mortar bingo is central to the at-show experience and as a team we will be working hard to make the Bingo Association Hub a ‘must visit’ component of the ICE London experience,” Hunter continued. ICE London, the largest B2B gambling industry event in the world, will take place from 1-2 February at the ExCeL in London. To register, visit icelondonuk.com.