The latest boost for the show comes as part of feedback from board members and officials at the European Casino Association (ECA), where it was also revealed that a number of senior executives and decision makers will be attending ICE London.
Laurent Lassiaz, CEO of casino company JOA Group, spoke of how ICE London combines different aspects of the industry with an emphasis on technology.
“ICE has always presented an opportunity to expand our knowledge and find the best solutions to both near and long-term challenges,” said Lassiaz. “ICE is the blender for both ‘hardware’ and ‘software’ solutions, whether that’s new techniques, new types of equipment, unpublished data, or insights from thought-leaders.
“While the event may be diminished from a hardware perspective, I am looking forward to enlightening ‘software’ exchanges and to finding new inspirations.”
Tiina Siltanen, general manager at Casino Helsinki and Casino Tampere acknowledged ICE London’s networking opportunities, adding that the event will be different this year due to the impact of the Covid-19 pandemic.
“I visit ICE to meet with like-minded people, industry peers and the good-and-the-great of the casino industry,” said Siltanen. “I look forward to the discussions, the sharing of views with individuals from wide-ranging backgrounds, and being introduced to those new to our industry.
“ICE will undoubtedly be different this year, but I do not want to miss out on this vital exchange. As we emerge from the pandemic, we must build a better, more resilient casino industry for the future.”
Clarion Gaming managing director Stuart Hunter stated that although ICE London will be impacted by the pandemic, it will continue to host a number of major events and exhibitors for attendees.
“While the at-show experience will be slightly different from that of 2020, ICE London 2022 remains the largest and most influential exhibition in world gaming and will feature some 450 exhibitors,” he said. “Visitors will have access to a range of initiatives and features including Pitch ICE, the International Casino Conference, World Regulatory Briefing, the ICE VOX conference programme, Consumer Protection Zone, our brand-new Hosted Meetings Programme as well as the most comprehensive demonstration and analysis of the esports phenomenon, all of which contribute to the overall ICE London experience.
“It’s been too long since the industry has been able to meet face to face and we are looking forward to bringing everyone together to celebrate the return of the international business in a safe and a secure environment.”
Event organiser Clarion Gaming announced that ICE London would take place from 12-14 April earlier this month at the ExCeL London, after postponing the event from its traditional February dates due to the Omicron variant of Covid-19.
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