How Wind Creek uses social to extend players’ lifetime value

| By iGB Editorial Team

The final part of the Tribal Gaming series’ early adopters videos sees Wind Creek Hospitality chief executive Jay Dorris discusss how the tribe’s focus shifted to free-to-play gaming as it looked to improve engagement with customers off-property. 

He explains how social has boosted Wind Creek customers’ lifetime values, and what it is doing to better integrate the online and in-person channels to ensure this sustains going forward.

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